Our Company collects the following data:
Personal identification information (Name, email address, phone number, etc.)
Financial information (credit/debit card/payment information)
IP address (automatically collected for fraud prevention)
How do we collect your data?
You directly provide Darling Reads with most of the data we collect. We collect data and process data when you:
Register online or place an order for any of our products or services.
Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
Use or view our website via your browser’s cookies.
Sign up for marketing emails
Our Company may also receive your data indirectly from the following sources:
The use of Google Analytics to track your use of our website to gather statistical and other information.
How will we use your data?
Our Company collects your data so that we can:
Process your order and manage your account.
Email you with special offers on other products and services we think you might like.
Keep our website secure and prevent fraud
We will share information with our payment services provider (Stripe via WooCommerce) only to the extent necessary for the purposes of processing payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
When Our Company processes your order, it may send your data to, and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.
How do we store your data?
Darling Reads securely stores your data on our secure servers.
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
Personal information that we process for any purpose shall not be kept for longer than is necessary for that purpose, or in circumstances where you request that we no longer keep it eg, unsubscribing from marketing communications.
As we use a third party to process payments we have no access to your payment details and so are unable to retain it.
Our Company would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop Our Company from contacting you for marketing purposes.
What are your data protection rights?
Our Company would like to make sure you are fully aware of all your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete.
The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:
Call us at: 01924 260384
Or write to us: Darling Reads, 17 High St., Horbury, Wakefield, West Yorks., WF4 5AB
Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.
For further information, visit allaboutcookies.org.
Keeping you signed in
Understanding how you use our website
Adding items to cart
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
Analytics – Our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. The information generated relating to our website is used to create reports about the use of our website
How to manage cookies
You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
How to contact us
Email us at: firstname.lastname@example.org
Call us: 01924 260384
Or write to us at: Darling Reads, 17 High St., Horbury, Wakefield, West Yorks., WF4 5AB
How to contact the appropriate authority
Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.